"ER" finale asking $425,000 per ad

[David]

http://www.broadcastingcable.com/article/174532-EXCLUSIVE_ER_Finale_Ad_Spots_Fetching_425_000.php

EXCLUSIVE: 'ER' Finale Ad Spots Fetching $425,000
NBC waves goodbye to Thursday night stalwart
By Claire Atkinson

NBC is out shopping the finale of the fifteen-year-old hospital drama
series, ER, and is asking $425,000 for a thirty-second spot during the
television event.

The last episode airs on April 2 and will feature a get together of
former cast members including George Clooney, Noah Wyle and Anthony
Edwards. The two-hour episode begins at 9 p.m. and will be preceded by
a one-hour retrospective of the series.

According to TNS Media Intelligence which tracks rate card ad pricing,
thirty-second spots in this season's show were selling for $135,000.
Each broadcast of ER nets NBC $2,878,000 per episode. Media buyers say
the show is selling for between $425,000 and $500,000.

The network is replacing ER the following week with another John Wells
production, Southland, which focuses on the lives of the men and women
of the Los Angeles Police Department. For much of the nineties ER and
Friends represented an unbeatable Thursday night line up for NBC.
The ER finale is the first big broadcast network show send-off in some
time. CBS waved goodbye to Everybody Loves Raymond, in 2005 and
charged $1.3 million for a thirty-second spot in that event. In 2004,
NBC sent Friends off air with a nice payday charging advertisers $2.3
million for a thirty-second spot.

[Ar Q]

"David" <***@yahoo.com> wrote in message news:***@4ax.com...
|
http://www.broadcastingcable.com/article/174532-EXCLUSIVE_ER_Finale_Ad_Spots_Fetching_425_000.php
|
| EXCLUSIVE: 'ER' Finale Ad Spots Fetching $425,000
| NBC waves goodbye to Thursday night stalwart
| By Claire Atkinson
|
| NBC is out shopping the finale of the fifteen-year-old hospital
drama
| series, ER, and is asking $425,000 for a thirty-second spot
during the
| television event.
|
| The last episode airs on April 2 and will feature a get together
of
| former cast members including George Clooney, Noah Wyle and
Anthony
| Edwards.

I hope it turns out that Dr. Green was beamed to a space ship from
his death bed and a decoy body has replaced him. Aliens have cured
his cancer, so the finale features Anthony Edwards character's
comeback, not just flashback.

With Dr. Green's help (advanced medine from aliens), Dr. Carter is
cured of a deadly disease.

Ar Q

[Xena]

Post by David
NBC is out shopping the finale of the fifteen-year-old hospital drama
series, ER, and is asking $425,000 for a thirty-second spot during the
television event.

And with the state of the economy i'd be really suprised if they got
any where near that amount. Even the academy awards are hurting for
ads this year.